Menswear group Moss Bros will unveil its upmarket, newly refurbished flagship Regent Street store on Thursday.
The store has been designed to create a “premium destination” store to suit its location, “evolving” it from its standard high street concept, the retailer said.
The “dark, relaxed” design has been inspired by gentleman’s clubs and luxury hotel lobbies. Moss Bros aims to offer customers respite from the busy high street.
The six-week refurbishment features parquet flooring, fluted glass walls, and fabric covered wall panels.
Moss Bros chief executive Brian Brick said: “We are excited to unveil the designer’s plans for the newly refurbished Moss Bros store in Regent Street, especially the refreshed look and feel for the hire department as well as the arrival of Moss Bespoke in the West End.”