Meco opens store in Bromley

Fledgling lingerie and beauty retailer Meco has opened its first store in The Glades Shopping Centre at Bromley, south London, targeting the sophisticated 'sexual lifestyle' shopper. Founded by former City trader and model Sam Smith and business partner Geoff Reid, Meco sells upmarket 'female indulgence' products, ranging from branded lingerie to toiletries and so-called sexessories or designer sex toys. A second shop will open at Kingston upon Thames next month and Smith has ambitions to grow the business into a high street chain. Smith said: 'We could open between four and 10 stores next year. Given the store concept, we think there's space for 60 UK-wide but will tread carefully.'