Nick Bond E-retail specialist, Zeus Technology

Nick Bond E-retail specialist, Zeus Technology

 

 

 

Marksandspencer.com

Marks & Spencer has a site that is quick to load, and there is no delay when you navigate around. This is particularly impressive in the run-up to Christmas when Sales and promotions, as well as the general seasonal shopping frenzy, offer retailers the chance to dramatically increase traffic to their websites.

By supporting its digital presence with a fast and reliable website, M&S confidently runs its online promotions, which include a deal of the day, rewarding loyal customers as well as attracting new ones.

Topshop.com

Topshop’s site can be prone to latency. For example, a recent traffic-related problem meant it could not take advantage of the large volume of visitors trying to shop the Sale.

Not only do slow loading times and outages damage revenue, but customers will think twice about coming back. Through social networking it doesn’t take long for news of poor performance to spread. Hundreds of Topshop customers complained on Twitter.

Topshop is visually attractive, has great video content and a blog but it needs to make sure these features are backed up by a well-performing site.