All Marketing articles
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Retail Voice
Google’s digital marketing predictions for 2021
Equality, data ethics and the business impact of mobile apps are some of the topics on marketing agendas for 2021. Here Google UK leaders share their predictions for next year .
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Retail Voice
Data: a brand’s most important toolkit
Valitor explains how retailers can stay ahead of the game by leveraging data to understand real customer personas.
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Analysis
The demise of demographics: why age is just a number
To deliver an outstanding customer experience, retailers need to move beyond basic demographics to understand how people behave when they shop, according to a major new Retail Week report.
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Analysis
Shoppable and UG videos set to define marketing in 2020
User-generated content and interactive video can help businesses win the hearts and minds of online shoppers, new research from Retail Week has revealed .
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Data
Videos influence 48% of millennials to purchase
With today’s consumers expecting video as standard from their online shopping journeys, Retail Week’s Video Oscars guide reveals the real ROI of video marketing.
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Retail Voice
Disruptive marketing is the key to retail growth
Customer-centred marketing strategies can greatly impact growth, says Andrew Carlisle, MD of retail consulting at Accenture. Retailers might want to follow suit
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Research centre
Keeping Up With the Ever-Changing Consumer
How to build long-lasting relationships with disengaged shoppers
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Research centre
Personalisation Report
Our survey of retail executives highlights how retailers are embracing the concept of personalisation to drive sales and loyalty
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Research centre
Opening Up Retail Email Engagement
How retailers can ensure their email marketing is well received by shoppers
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Research centre
Connecting With Today’s Fashion Consumers
Digital marketing innovations in the retail sector
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Research centre
Putting Personalisation into Context
Personalisation is not enough to engage with overwhelmed consumers – retailers need to deliver the right message at the right time
