All Marketing articles
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AnalysisFacebook dominates marketing spend with TikTok gaining ground, 59 CEOs reveal
Retailers are ploughing marketing spend into social networks to reach consumers in the digital spaces where they spend their time, a new Retail Week report reveals.
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Analysis
Wrapping your messaging right – how to connect with consumers this Christmas
Knowing how and where to talk to consumers – and with the right message and tone – will be critical for retailers in the second peak season of the pandemic.
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Opinion
‘Regulation of online giants is one of the most important policy challenges of our time’
Regulation is not about constraining tech innovation, but sharing it more widely and increasing competition, says Michael Jary, senior adviser at OC&C Strategy Consultants.
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Research centre
The 20 Most Trusted UK Retailers
Building loyalty and reputation – and why it matters more than ever
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Opinion
‘The days of indiscriminate special offers and generic promotions are numbered’
Technology and loyalty are the keys to a truly personalised customer offer focused on value, says Sainsbury’s chief marketing officer Mark Given.
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Retail Voice
Google’s digital marketing predictions for 2021
Equality, data ethics and the business impact of mobile apps are some of the topics on marketing agendas for 2021. Here Google UK leaders share their predictions for next year.
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Retail Voice
Data: a brand’s most important toolkit
Valitor explains how retailers can stay ahead of the game by leveraging data to understand real customer personas.
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Analysis
The demise of demographics: why age is just a number
To deliver an outstanding customer experience, retailers need to move beyond basic demographics to understand how people behave when they shop, according to a major new Retail Week report.
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Analysis
Shoppable and UG videos set to define marketing in 2020
User-generated content and interactive video can help businesses win the hearts and minds of online shoppers, new research from Retail Week has revealed.
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Data
Videos influence 48% of millennials to purchase
With today’s consumers expecting video as standard from their online shopping journeys, Retail Week’s Video Oscars guide reveals the real ROI of video marketing.
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Retail Voice
Disruptive marketing is the key to retail growth
Customer-centred marketing strategies can greatly impact growth, says Andrew Carlisle, MD of retail consulting at Accenture. Retailers might want to follow suit
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Research centre
Keeping Up With the Ever-Changing Consumer
How to build long-lasting relationships with disengaged shoppers
