All Marketing articles

Retail Voice
Data: a brand’s most important toolkit

2019-12-17T06:00:00Z Paid for post by Valitor

Valitor explains how retailers can stay ahead of the game by leveraging data to understand real customer personas.
Analysis
The demise of demographics: why age is just a number

2019-12-06T06:00:00Z Promotional research for Valitor

To deliver an outstanding customer experience, retailers need to move beyond basic demographics to understand how people behave when they shop, according to a major new Retail Week report.
Analysis
Shoppable and UG videos set to define marketing in 2020

2019-11-15T06:00:00Z Promotional research for Brightcove

User-generated content and interactive video can help businesses win the hearts and minds of online shoppers, new research from Retail Week has revealed .
Research centre
Video Oscars

2019-09-26T08:35:00Z Promotional research for Brightcove

Pressing play on marketing ROI
Data
Videos influence 48% of millennials to purchase

2019-09-26T05:00:00Z Promotional research for Brightcove

With today’s consumers expecting video as standard from their online shopping journeys, Retail Week’s Video Oscars guide reveals the real ROI of video marketing.
Research centre
Knowledge is Profit

2019-08-30T13:35:00Z Promotional research for Barclays

Building a data-led strategy that boosts the bottom line
Retail Voice
Disruptive marketing is the key to retail growth

2019-08-30T05:00:00Z Paid for post by Accenture

Customer-centred marketing strategies can greatly impact growth, says Andrew Carlisle, MD of retail consulting at Accenture. Retailers might want to follow suit
Research centre
Generation Z

2018-12-13T14:07:00Z Promotional research for Profitect

The shopping and work habits of retail’s chief disruptors
Research centre
Maximising the Impact of Digital Advertising

2018-05-17T10:55:00Z Promotional research for Crimtan

Three steps to cut through the noise
Research centre
Three Steps to Boosting Sales with Engaging Content

2018-03-23T16:29:00Z Promotional research for Opentext

How to maximise impact with videos and images
Research centre
Keeping Up With the Ever-Changing Consumer

2017-08-30T09:45:00Z Promotional research for IBM

How to build long-lasting relationships with disengaged shoppers
Research centre
Top 10 Marketing Predictions Shaping Retail

2016-12-12T11:50:00Z Promotional research for Emarsys

Get ready for a tech-enabled future
Research centre
Personalisation Report

2016-03-22T17:17:00Z Promotional research for Monetate

Our survey of retail executives highlights how retailers are embracing the concept of personalisation to drive sales and loyalty
Research centre
Opening Up Retail Email Engagement

2015-11-27T15:33:00Z Promotional research for Bronto

How retailers can ensure their email marketing is well received by shoppers
Research centre
Connecting With Today’s Fashion Consumers

2015-10-14T10:29:00Z Promotional research for Salesforce

Digital marketing innovations in the retail sector
Research centre
Putting Personalisation into Context

2015-03-02T14:24:00Z Promotional research for Serco

Personalisation is not enough to engage with overwhelmed consumers – retailers need to deliver the right message at the right time