All Marketing articles
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Retail VoiceData: a brand’s most important toolkit
Valitor explains how retailers can stay ahead of the game by leveraging data to understand real customer personas.
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Analysis
The demise of demographics: why age is just a number
To deliver an outstanding customer experience, retailers need to move beyond basic demographics to understand how people behave when they shop, according to a major new Retail Week report.
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Analysis
Shoppable and UG videos set to define marketing in 2020
User-generated content and interactive video can help businesses win the hearts and minds of online shoppers, new research from Retail Week has revealed .
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Data
Videos influence 48% of millennials to purchase
With today’s consumers expecting video as standard from their online shopping journeys, Retail Week’s Video Oscars guide reveals the real ROI of video marketing.
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Retail Voice
Disruptive marketing is the key to retail growth
Customer-centred marketing strategies can greatly impact growth, says Andrew Carlisle, MD of retail consulting at Accenture. Retailers might want to follow suit
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Research centre
Three Steps to Boosting Sales with Engaging Content
How to maximise impact with videos and images
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Research centre
Keeping Up With the Ever-Changing Consumer
How to build long-lasting relationships with disengaged shoppers
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Research centre
Personalisation Report
Our survey of retail executives highlights how retailers are embracing the concept of personalisation to drive sales and loyalty
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Research centre
Opening Up Retail Email Engagement
How retailers can ensure their email marketing is well received by shoppers
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Research centre
Connecting With Today’s Fashion Consumers
Digital marketing innovations in the retail sector
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Research centre
Putting Personalisation into Context
Personalisation is not enough to engage with overwhelmed consumers – retailers need to deliver the right message at the right time
