M&S tests 'virtual shop staff' in Gateshead

Marks & Spencer will test a 'virtual sales assistant' at its MetroCentre store in Gateshead in the next two weeks

The fully animated, 3D avatar, known as Lisa, will encourage shoppers to use self-checkout tills.

Such tills are being introduced in eight more stores after being piloted in three.

Motion sensors will activate the assistant as shoppers pass the checkout.

According to Marks & Spencer, the kiosk-based avatar will even answer shoppers' questions through an interactive touchscreen.

The avatar was modelled on, and takes its name from, Lisa Brand, the shop's food manager.