M&S receives praise for festive trends response

Marks & Spencer was the retailer best able to respond to the consumer trends that shaped Christmas, according to research by consultancy Aba.

Researchers questioned 500 shoppers and went on 24 accompanied shopping trips throughout last month to identify 2002's trends.

M&S came out top as the number one store for a 'shrink-wrapped' shopping experience by providing 'buying shortcuts to a happy festive season for families'.

Shoppers appreciated M&S's range of 'everything done for you' food and plenty of 'grab and go' gifts clearly divided by recipient type. 'Marks & Spencer is a traditional, safe bet that many felt had become rejuvenated,' according to Aba. The retailer also had interesting twists on familiar gifts.

Boots topped the poll for value with its reputation for three-for-two Christmas offers, which included popular gifts as well as toiletries.

The Advantage Card was also seen as key to delivering customer value.

The research showed traditional main presents are being displaced by 'super gifts' such as computers, furniture and holidays, which were being bought in the Sales to get best value for money.

Nearly two-thirds of respondents said it was worth waiting for the Sales for such items.

Debenhams came out top for last-minute shoppers and John Lewis for modern and lifestyle gifts.

More than 60 per cent of men described themselves as last-minute shoppers.