Majestic Wine revamps Calais store

Majestic Wine has opened its revamped Wine & Beer World store in Calais following a£500,000 refit. The size of the store, which was previously badged the Wine & Beer Company, has almost been doubled, giving another 1,115 sq m of selling space. Wine & Beer World offers new services, such as a tasting area and an English-speaking sales team, to draw upmarket booze-cruisers from the UK. Majestic Wine managing director Tim How said: 'We have added space so that we can improve merchandising, display and get the volumes through. We wanted to improve the shopping environment.' Majestic Wine has four Wine & Beer World superstores in France.