Created by consultancy Iosa Ghini, the two floor 5,920 sq ft store will feature flexible aluminium panelling around the perimeter and movable gondolas, allowing layouts to be changed rapidly.
The shop will have two areas – one that alludes to the brand’s racing history and the other for the sale of luxury branded items. The windows and displays in the luxury zone will be more classic, featuring high-gloss coatings and leather surfaces. The interior is to be reminiscent of the form and internal treatment of Ferrari cars.
The Regent Street store will be Ferrari’s 23rd opening.