All Lingerie articles – Page 6
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AnalysisVideo: "Customers are bored with austerity – give them something exciting", says Ann Summers boss
Ann Summers chief executive Jacqueline Gold has challenged retailers to stop focusing on austerity in their marketing communications.
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News
La Senza revamps product to focus on core young customer
Lingerie firm La Senza has refocused its offer for its core young audience and is set to push the button on a seven figure marketing campaign to woo back customers.
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Analysis
Analysis: Ann Summers' new ad campaign
Ann Summers’ hilariously raunchy ‘Christmas for Grown Ups’ advert was a welcome relief during December’s barrage of festive sentimentality, but Valentine’s Day might be an even better opportunity for the retailer to capitalise on the surge in interest in saucy products following last year’s ‘Fifty Shades of Grey’ phenomenon.
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News
Boost to the ‘bottom line’ at Ann Summers
Ann Summers has taken its first steps into the world of cosmetic surgery, offering “breakthrough” bottom lifts to its customers.
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Analysis
Analysis: The highs and lows of Christmas trading
The aftermath of the festive season brought drama, as a clutch of high street retailers collapsed. But how did the retail industry perform overall? Rebecca Thomson reports.
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News
Victoria's Secret opens first airport store in Stansted
US lingerie retailer Victoria’s Secret has opened its first stand-alone UK airport store at Stansted, following the launch of its first stores here last year.
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News
Ryman and Boux Avenue make TV ad debuts
Ryman Stationery and Boux Avenue, owned by retail tycoon and Dragons’ Den star Theo Paphitis, are both making their TV debuts this week to drive Christmas shoppers in-store and online.
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News
Video: Ann Summers airs "sexiest TV ad ever"
Ann Summers aired its “sexiest TV ad ever” last night as part of its Christmas for Grown ups marketing campaign.
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News
Victoria’s Secret to open in Leeds and Manchester
US lingerie giant Victoria’s Secret is to open its first UK stores outside London in Leeds and Manchester next year.
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Analysis
Janie Schaffer: Who is Marks & Spencer's "Knicker Queen"?
Marks Spencer has poached Victoria’s Secret chief creative officer Janie Schaffer to join in early 2013 as director of lingerie and beauty. Who is she and why is she dubbed “The Knicker Queen”?
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Opinion
Comment: Seizing the Fifty Shades opportunity
Retailers of all sorts can benefit from the popularity of the risqué book Fifty Shades Of Grey.
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News
Boux Avenue triggers Scottish expansion with first out-of-town store
Lingerie retailer Boux Avenue is to open its first out-of-town store in Scotland’s Silverburn shopping centre.
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News
Victoria’s Secret to launch in Malaysia
Limited Brands has further extended its reach into Malaysia with the launch of its Victoria’s Secret banner in the country. The store is located at Pavilion in Kuala Lumpur. The franchise is being managed by the Valiram Group, a leading luxury goods and specialist retail franchise group. Limited Brands’ La ...
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Analysis
Analysis: Why American retailers are entering the UK
US retailers are increasingly crossing the pond to set up shop in this country. Alex Lawson examines the opportunities and pitfalls they face.
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News
Ann Summers launches virtual fitting room app
Ann Summers is using augmented reality app Blippar to bring its brand to life, including allowing customers to virtually try on its lingerie.
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Opinion
Blog: Victoria's is not a secret anymore
Well Victoria’s London flagship is no secret anymore as the US lingerie giant opened the door to its Bond Street store this week.
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Photo gallery
In pictures: Victoria's Secret opens Bond Street flagship
Victoria’s Secret opened the doors of its London flagship store on Bond Street today.
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News
Bluewater attracts new retailers
Forever 21, Mappin Webb, Crocs and Beaverbrooks have launched stores within Bluewater shopping centre.
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Analysis
Profile: Beverley Williams, interim chief executive, JJB Sports
The low-profile former boss of La Senza brings a wealth of experience to ailing JJB Sports as it aims to close the gap on rival Sports Direct.
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Photo gallery
In pictures: Victoria's Secret debuts at Westfield Stratford
US lingerie giant Victoria’s Secret opened its first store in the UK this month, at Westfield’s Stratford City shopping centre.
