All Liberty articles
Liberty is an upmarket London department store founded in 1875 by Arthur Lasenby Liberty. It sells women's, men's and children's clothing, beauty products, jewellery, accessories, furniture, stationery and gifts, and is known for its floral and graphic prints. It has collaborated with many notable artists and designers, including William Morris, Vivienne Westwood, and Yves Saint Laurent. Similar to department stores such as Harrods, Selfridges and Fortnum & Mason, Liberty’s British heritage is appealing to both domestic and international consumers.
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Gallery
Inside Liberty’s ‘first of its kind’ fragrance lounge
Luxury department store Liberty has opened doors to a “first-of-its-kind fragrance destination” in the heart of London.
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Gallery
In pictures: How retail is marking King Charles III’s coronation
With King Charles III’s coronation approaching on May 6, Retail Week takes a look at what retailers are doing to gear up for the historic occasion.
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Analysis
The stores forecast: Five predictions for physical retail’s future
Retail Week’s Stores Week 2022, this year’s edition of our annual event celebrating bricks and mortar, begins today. From Marks & Spencer, Liberty and Rapha to Benefit Cosmetics and Ikea’s real-estate arm Ingka Centres, brands and retailers from across the industry will reveal how they are investing in their store strategies and what they see as the future of stores.
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Retail Navigator Analysis
Liberty (Overview)
Liberty Retail, which operates the Tudor-style department store on London’s Great Marlborough Street, has been revitalised of late.
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Retail Navigator Analysis
Liberty (SWOT)
Because of its iconic London store and the strong fabric wholesale division, Liberty Retail enjoys a significantly higher profile both at home and abroad than its sales levels might merit. Collaborations with major brands such as Barbour, Dockers and Nike have raised the profile of the brand across a much wider target audience than the flagship store could ever hope to reach.
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Retail Navigator Analysis
Liberty (Strategy)
Under previous leadership, Liberty successfully completed the ‘Renaissance of Liberty’ programme, which focused on recapturing its original quirkiness and design in order to better connect with its core customers. The retailer has worked hard to introduce many new and exciting fashion brands to London for the first time.
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Retail Navigator Analysis
Liberty (People)
Adil Mehboob-Khan, former CEO of Luxottica, was appointed as Liberty’s chief executive at the beginning of 2018, taking the helm from Sarah Coonan who has now become MD and operations director.
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Retail Navigator Analysis
Stores at Liberty
Liberty has been working hard to maximise selling space through the conversion of underused or non-commercial space at its labyrinth-like Tudor building on Great Marlborough Street.
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Retail Navigator Analysis
Technology strategy at Liberty
Technology continues to play a significant role for the business and investment in the retailer’s IT capabilities has been increased over the past few years
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Retail Navigator Analysis
Liberty (Financials)
Total sales at Liberty Retail rose 41.6% to £116.2m in the year to end-January 2023 (FY2022), reflecting a 75.6% surge in sales at the Regent Street flagship as it was able to trade for the full year, and a 9.1% rise in online sales. Profits came under pressure, however, with the business only marginally profitable at the operating level and pre-tax losses increasing to £2.6m.
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Retail Navigator Analysis
Ecommerce at Liberty
Liberty completed a rebrand of the business to coincide with its 145th birthday in 2020. This included a redesigned website, LibertyLondon.com, delivered in partnership with Tryzens.
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Retail Navigator Analysis
Customer and marketing at Liberty
Strategy involves establishing Liberty as a global luxury brand across its distinct business activities while maintaining its status as one of the UK’s great shopping emporiums.
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Retail Navigator Analysis
Supply chain at Liberty
As part of the modernisation of the business, core systems covering the logistics and supply chain functions have been overhauled.
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Retail Navigator Analysis
Liberty (Outlook)
Benefiting from ongoing refurbishment to bring life to the heritage building, Liberty’s flagship store is recovering strongly from the pandemic, with store sales surging 75.6% in FY2022. But its online business is also bucking the trend, continuing to grow robustly in FY2022 despite the widespread return to stores.
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Gallery
In pictures: The best Christmas window displays around the world
From Thailand to France to Venezuela, Retail Week takes a look at the festive windows of department stores from around the globe.
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News
Liberty rebrands digital flagship as it celebrates 145 years
London department store Liberty has completed a rebranding including a new logo and redesigned website, as it celebrates its 145th birthday this year.
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Gallery
Store gallery: The rise of fashion rental at Liberty and Selfridges
Luxury fashion rental platforms Hurr and My Wardrobe HQ both unveiled pop-ups in two of the most famous department stores in London.
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Analysis
Smashing it: Nine retailers that powered ahead in 2019
Torrid trading conditions meant retail casualties made headlines throughout 2019. Sometimes it appeared that the entire retail industry was in the emergency ward, but that’s not so. Here we take a look at some of the successful retailers that smashed it out of the park this year.