Land Securities is in discussions with the owners of the O2 Arena in London to open a luxury designer outlet at the concert venue.

The property firm has signed a six-month exclusivity agreement with AEG Europe to discuss options to jointly develop an area of the site, The Times reported.

AEG, which is being advised by Pradera, has been granted planning permission for 230,000 sq ft of retail space from Greenwich Council. The development could house 110 shops as well as bars and restaurants.

Retailers would open on the ground floor and an unused balcony on an upper level formally planned to be used for a ‘super-casino’ in the O2’s original incarnation as the Millennium Dome.

AEG and Land Securities hope to attract luxury retailers including Louis Vuitton, Burberry and Dior to the scheme which could rival high-end Oxfordshire outlet centre Bicester.

Land Securities in talks to open luxury outlet centre in O2 Arena