Kookaï is rolling out a system to allow it to automatically receive sales data from its concession partners.

Provided by Kewill, the system will initially link Kookaï to its three major partners – House of Fraser, Selfridges and Debenhams.

At present, the company’s sales staff working in these stores must collect tickets from every Kookaï garment purchased and manually re-enter the information to their retailer’s own back office system.

Kookaï finance director Daniel Price said that recent growth in the number of concessions the company operates has meant that the benefits of introducing the system have become more worthwhile. He said: “We want store staff to be selling rather than reconciling tills. It is really about better use of staff time.”

Price added that receiving data directly from its retail partners’ systems should mean that it is more accurate and will allow Kookaï to make better informed replenishment decisions.

The MessageBroker Lite system will be put live before Christmas if Kookaï can get it configured in time. If not, it will launch at the beginning of next year.