Kantar Worldpanel: Toiletries

Data: 12 weeks ending March 21, 2011 vs 2010

Expenditure £1.19bn +0.6% Down
Number of units 604m -2.4% Down
Average selling price £1.98 +3.1% Up
  • The toiletries sector experienced
    its first growth in value in 2011 in the 12 weeks ended March 20
  • Grocery and high street stores were quite static in the period, with most maintaining their market share
    Bathroom toiletries suffered a slight decline in market value, with skincare and body sprays the biggest losers
  • Deodorants and men’s skincare continued to enjoy some growth
  • Haircare also continued to grow
Retail Sector Share £ %
 12 w/e 21 mar 201012 w/e 20 Mar 2011
Total Grocers57.257.1
Total Multiple Grocers56.956.9
Total Hard Discounters1.51.5
Other Mult/ Co-op/ Indep1.61.7
Total Non Grocers42.842.9
Total Chemists24.224.3
Total Drugstores9.49.5
Total Other Non Grocer9.19.1


Kantar Worldpanel Toiletries measures the purchasing habits of 25,000 demographically representative British households