Kantar Worldpanel: Toiletries

Data: 12 weeks ending January 23, 2011 vs 2010

Expenditure £1.4bn +0% Up
Number of units 692.5m -1% Down
Average selling price £2.03 +1.1% Up

  • The toiletries sector did not experience a growth in value for the first time in a number of years
  • Total grocers continued the trend of growing their share, helped by poor weather as shoppers stayed off the high street
  • Sainsbury’s continued to increase its year-on-year growth
  • Tesco, Asda and Morrisons suffered a decline in share
Retail Share sector £%
  12 w/e 24 Jan 2010 12 w/e 23 Jan 2011
Total Grocers51.151.8
Total Multiple Grocers50.951.5
Total Hard Discounters1.41.3
Other Mult/ Co-op/ Indep1.31.5
Total Non Grocers48.948.2
Total Chemists29.629.4
Total Drugstores9.29.1
Total Other Non Grocer10.29.7


Kantar Worldpanel Toiletries measures the purchasing habits of 25,000 demographically representative British households