Kantar Worldpanel: Toiletries

Data: 12 weeks ending December 26, 2010 vs 2009

Expenditure £1.4bn +0.7% Up
Number of units 696.4m +0.4% Up
Average selling price £2.02 +0.3% Up

  • Toiletries growth continued to slow this month, now well behind the rate of inflation. A big factor in this was the pre-Christmas snow
  • Bathroom toiletries performed well in the run-up to Christmas, with skincare, bath and other gifting categories driving the growth
  • Haircare was the fastest-growing sector, with the effects of new product launches in shampoo and colourants beginning to be seen
Retail Sector Share £ (%)
12 w/e 29 Nov 200912 w/e 28 nov 2010
Total Grocers55.555.9
Total Multiple Grocers55.355.7
Total Hard Discounters1.81.4
Other Mult/ Co-op/ Indep 1.61.7
Total Non Grocers44.544.1
Total Chemists25.225.4
Total Drugstores8.88.6
Total Other Non Grocer10.410


Kantar Worldpanel Toiletries measures the purchasing habits of 25,000 demographically representative British households