Kantar Worldpanel: Toiletries

Data: 24 weeks ending October 31, 2010 vs 2009

Expenditure £1.23bn +1% Up
Number of units 631.62m +0.6% Up
Average trip spend £1.94 +0.4% Up

  • While toiletries have experienced 1% value growth, this is the lowest figure this year and well below inflation
  • Bathroom toiletries performed well and shower gel promotions drove growth

  • Haircare had a flat quarter with styling and conditioners suffering

  • Sainsbury’s continues to be the star performer in value growth, ahead of Tesco, Asda and Morrisons

  • Boots is also in growth holding a steady share of the market
Retail Sector Share £ %
 12 w/e 01 Nov 200912 w/e 31 Oct 2010
Total Grocers57.357.8
Total Multiple Grocers5757.5
Total Hard Discounters1.81.5
Other Mult/ Co-op/ Indep1.71.7
Total Non Grocers42.742.2
Total Chemists2423.9
Total Drugstores9.18.9
Total Other Non Grocer9.69.4


Kantar Worldpanel Toiletries measures the purchasing habits of 25,000 demographically representative British households