Kantar Worldpanel: Toiletries

Data: 12 weeks ending October 3, 2010 vs 2009

Expenditure £1.25bn +2.3% Up
Number of units 648.9m +1.9% Up
Average selling price £1.94 +0.4% Up

  • The toiletry sector continues to achieve growth but the rate is the same as last month

  • The oral care sector had the strongest growth, driven by promotional activity

  • There has been continued slight increases in multiple grocer share versus chemists

  • Within grocery, Sainsbury’s had the strongest growth in line with its grocery performance
Retail Sector Share £%
 12 w/e 04 Oct 200912 w/e 03 Oct 2010
Total Grocers57.958.5
Total Multiple Grocers57.658.2
Total Hard Discounters1.81.6
Other Mult/ Co-op/ Indep1.81.8
Total Non Grocers42.141.5
Total Chemists22.522.2
Total Drugstores9.99.9
Total Other Non Grocer9.79.5


Kantar Worldpanel Toiletries measures the purchasing habits of 25,000 demographically representative British households