Kantar Worldpanel: Toiletries

Data: 12 weeks ending August 8, 2010 vs 2009

Expenditure £1.33bn +3% Up
Number of units 666.7m +2% Up
Average selling price £1.99 +1% Up

  • The toiletry sector continued to expand, reporting 3% value growth

  • Oral care and hair care performed particularly well as new products and promotional activity drove interest among shoppers

  • Sainsbury’s and Waitrose performed better than the market

  • Boots’ growth has slowed while Superdrug is now showing a positive quarterly year-on-year picture
Retail Sector Share £%
12 w/e
9 Aug 2009
12 w/e
8 Aug 2010
Total Grocers57.858.4
Total Multiple Grocers57.658.1
Total Hard Discounters1.81.7
Other Mult/ Co-op/ Indep1.41.6
Total Non Grocers42.241.6
Total Chemists22.221.9
Total Drugstores10.410.4
Total Other Non Grocer9.59.3


Kantar Worldpanel Toiletries measures the purchasing habits of 25,000 demographically representative British households