Kantar Worldpanel: Toiletries

Data: 12 weeks ending January 24, 2010 vs 2009

Expenditure £1.38bn +5.8% Up
Number of units 664.2m +5.1% Up
Average selling price £1.98 +0.69% Up

  • The total toiletries market is maintaining its overall level of growth at 5.8%

  • Bathroom toiletries remains the largest sector with the toiletries market

  • Asda, Sainsbury’s and Morrisons have grown above the market level, while hard discounters have experienced a decline in spend
Retail Sector Share £%
12 w/e
22 Feb 2009
12 w/e
21 Feb 2010
Total Grocers 53.3 53.3
Total Multiple Grocers53.153
Total Hard Discounters1.61.4
Other Mult/ Co-op/ Indep 1.81.5
Total Non Grocers46.746.7
Total Chemists27.328
Total Drugstores109.4
Total Other Non Grocer9.49.3



Kantar Worldpanel measures the purchasing habits of 15,000 demographically representative British households