Kantar Worldpanel Grocery market share data

Data: 12 weeks ending August 7, 2011 vs 2010

Expenditure £23.3bn +3.8% up
Average trip spend £17.41 +1.3% up
Frequency of shop visits 52.5 +1.8% up

Market share trends

  • The results showed the grocery market is growing at 3.8% per year, below the 5.2% grocery price infl ation in this period
  • Shoppers are trying to manage their ‘personal’ infl ation by trading down, seeking out lower priced shops and cheaper alternative products
  • Waitrose’s strong growth continued
  • Morrisons is the only one of the big four to grow share
12 w/e 08 Aug 1012 w/e 07 Aug 11
Total Grocers 100.0100.0
Total Multiples 97.797.5
Tesco 30.830.5
Asda 16.916.7
Sainsbury's 16.116.1
Morrisons 11.611.7
Total Co-operative 7.66.9
Co-operative 6.46.9
Somerfield 1.20.0
Waitrose 4.14.3
Iceland 1.81.9
Aldi Lidl Netto 6.06.6

SOURCE

Kantar Worldpanel Grocery measures the grocery purchasing habits of 25,000 demographically representative British households.