Kantar Worldpanel Grocery market share data

Data: 12 weeks ending February 20, 2011 vs 2010

Expenditure £21.2bn +5.8% up
Average trip spend £16.75 +3.2% up
Frequency of shop visits 50.3 +1.6% up

Market share trends

  • Sainsbury’s continued to grow ahead of the market
  • Tesco and Asda performed slightly behind the market
  • Waitrose increased its market share to 4.4%, the highest ever recorded by the retailer
  • Aldi and Lidl delivered double-digit growth, well ahead of their performances in 2010
Percentage share of total grocers
 12 w/e 21 Feb 1012 w/e 20 Feb 11
Total Grocers 100.0100.0
Total Multiples 97.797.8
Tesco 30.430.3
Asda 17.016.9
Sainsbury's 16.316.5
Morrisons 12.312.3
Total Co-operative 7.46.7
Co-operative 5.76.7
Somerfield 1.70.1
Waitrose 4.34.4
Iceland 2.02.0
Aldi Lidl Netto 5.76.2

SOURCE

Kantar Worldpanel Grocery measures the grocery purchasing habits of 25,000 demographically representative British households.