Kantar Worldpanel Grocery market share data

Data: 12 weeks ending December 26, 2010 vs 2009

Expenditure £25.1bn +5.1% up
Average trip spend £19.07 +4% up
Frequency of shop visits 51.9 +0.7% up

Market share trends

  • The grocery sector enjoyed a prosperous Christmas with growth of 5.1%, while non-grocers suffered a 2.3% decline
  • Sainsbury’s was the only top four retailer to increase its market share
  • Waitrose enjoyed robust growth of 9.4%, helped by the media buzz around its Delia Smith and Heston Blumenthal recipe offering
  • Iceland and discounters held share among value seekers
Percentage share of total grocers
 12 w/e 27 Dec 0912 w/e 26 Dec 10
Total Grocers100.0100.0
Total Multiples97.997.9
Total Tesco30.530.5
Total Asda16.916.8
Total Sainsbury's16.316.6
Morrisons12.312.2
Total Co-operative7.36.8
Co-operative5.46.7
Somerfield1.90.2
Total Waitrose4.04.2
Iceland1.91.9
Aldi Lidl Netto6.26.2

SOURCE

Kantar Worldpanel Grocery measures the grocery purchasing habits of 25,000 demographically representative British households.