Kantar Worldpanel Grocery market share data

Data: 12 weeks ending November 28, 2010 vs 2009

Expenditure £23.3bn +4.3% up
Average trip spend £17.65 +2.6% up
Frequency of shop visits 52 +1.1% up

Market share trends

  • Tesco moved into positive territory for the first time since May
  • Asda’s share stabilised for the first time this year
  • Sainsbury’s and Waitrose continued to put in strong performances
  • Share for Iceland and the discounters remained unchanged
Percentage share of total grocers
 12 w/e 29 Nov 0912 w/e 28 Nov 10
Total Grocers100.0100.0
Total Multiples97.897.8
Total Tesco30.630.7
Total Asda17.017.0
Total Sainsbury's16.116.4
Morrisons12.112.0
Total Co-operative7.67.0
Co-operative5.36.7
Somerfield2.30.3
Total Waitrose3.94.1
Iceland1.81.8
Aldi Lidl Netto6.26.2

SOURCE

Kantar Worldpanel Grocery measures the grocery purchasing habits of 25,000 demographically representative British households.