Kantar Worldpanel Grocery market share data

Data: 12 weeks ending October 3, 2010 vs 2009

Expenditure £21.8bn +4.1% up
Average trip spend £17.05 +2.1% up
Frequency of shop visits 50.05 +1.4% up

Market share trends

  • Sainsbury’s is the only one of the big four to grow share
  • Tesco and Morrisons are both static while Asda has made a small loss
  • The conversion of Somerfield stores into Co-op stores is nearly finished
  • Discount supermarkets have been dragged down by Netto’s decline
Percentage share of total grocers
  12 w/e
04 Oct 09
12 w/e
03 Oct 10
Total Grocers100.0100.0
Total Multiples97.897.8
Total Tesco30.930.9
Total Asda17.217.1
Total Sainsbury's15.715.9
Morrisons11.511.5
Total Co-operative8.17.5
Co-operative5.46.7
Somerfield2.70.7
Total Waitrose4.04.2
Iceland1.71.7
Aldi Lidl Netto6.16.0

SOURCE

Kantar Worldpanel Grocery measures the grocery purchasing habits of 25,000 demographically representative British households.