Kantar Worldpanel: Clothing, Footwear & Accessories

Data: 24 weeks ending March 28, 2010 vs 2009

Expenditure £15.2bn +2.5% up
Number of units 1.5bn -1.3% down
Average selling price £10.21 +3.8% up

  • Large average price increases drove childrenswear and womenswear expenditure growth as volume declined
  • Menswear experienced improved growth driven by volume increase
  • Full price continued to recover, with year-on-year growth of 6.1%
  • High street share continued to decrease – 1.1% compared with last year – as shift to home shopping and supermarkets continued
Retail Sector Share £%
24 w/e
29 Mar 2009
24 w/e
28 Mar 2010
Fashion Multiples26.827.4
Clothing Independents6.85.1
General Stores14.213.5
Dept Stores8.78.3
Footwear Shops4.94.9
Home Shopping6.87.3
Sports Shops8.18.2

Childrenswear (£2.1197bn, +2.8%)

Winners: Canvas shoes, Girls Blouses, boys polo shirts, Boys Dungarees, Shorts, All in ones, Boys Sandals, Boys swimwear, Girls Hats.

Losers: Dungarees, Girls Fleece, Tracksuits, Girls Joggers, sweatshirts, Girls dressing gowns, Girls jeans, Boys Replica kit, Girls Swimwear.

Menswear (£4.55bn, +2.1%)

Winners: Polo Shirts, Cardigans, Swimwear, Vests, Boots, Shorts, Jogging bottoms, Combat trousers, Sandals.

Losers: Night Shirts, Tracksuits, Rugby Shirts, Suits, Formal shoes, Hats, Rain coats, Belts.

Womenswear (£8.503bn, +2.6%)

Winners: Formal Blouses, Casual Blouses, Dresses, Cardigans, Sports shorts, Vests, Hats/Caps, Party Dresses Handbags, Jumpers.

Losers: Suits, Tracksuits, Bra & Brief sets, Casual trousers , Jeans, Formal Skirts, belts, Polo Shirts, Dressing Gowns.


Kantar Worldpanel Fashion measures the clothing purchasing habits of 15,000 demographically representative British households