Kantar Worldpanel: Clothing, Footwear & Accessories

Data: 24 weeks ending January 3, 2010 vs 2009

Expenditure £15.4bn +1.4% up
Number of units 1.5bn -2.0% down
Average selling price £10.12 +3.5% up

  • There is a continuing trend of expenditure growth driven by average price increases, offsetting growing volume declines

  • High street share decreased 2.2% compared with last year as the shift to home shopping channels continued

  • Sports shops, general stores and department stores all lost share

  • Online was the big winner this period with massive growth in both expenditure and volume
Retail Sector Share £%
24 w/e
4 Jan 2009
24 w/e
3 Jan 2010
Fashion Multiples 26.6 27.0
Clothing Independents6.85.2
General Stores14.113.3
Dept Stores8.58.1
Footwear Shops5.25.4
Home Shopping6.77.4
Sports Shops8.47.9

Childrenswear (£2.3224bn, +1.9%)

Winners: Girls Tracksuits, Boys Sandals, Boys Tracksuits, Girls, Boys Baby Shoes, Dungarees, Boys Fleece, Girls jeans, boys all in ones, girls nightshirts, girls sweatshirts

Losers: Canvas shoes, Boys swimwear, wellies, girls gloves, boys polo shirts, girls hats, girls crop tops, girls sandals

Menswear (£4.5168bn, -0.9%)

Winners: Polo Shirts, Cardigans, Swimwear, Shorts, Vests, Boots, Ties, Belts, Knitwear, combat trousers, Jogging bottoms, slippers

Losers: Rugby Shirts, Night Shirts, Tracksuits, Sweat Shirts, Casual Trousers, Formal shoes, Dressing Gowns, Boots, Casual Jackets, suits

Womenswear (£8.5591bn, +1.6%)

Winners: Sports shorts, Casual Blouses, Cardigans, Dresses, Polo Shirts, Party Dresses Handbags, Costume Jewellery, Knitwear

Losers: Suits, Casual trousers, Bra & Brief set, Tracksuits, Jacket/blazers, Dressing Gowns, Formal Skirts, Jeans, Combat Trousers, shorts


Kantar Worldpanel Fashion measures the clothing purchasing habits of 15,000 demographically representative British households