Kantar Worldpanel: Clothing, Footwear & Accessories

Data: 24 weeks ending December 6, 2009 vs 2008

Expenditure £14.7bn +0.3%
Number of units 1.5bn -2.3%
Average selling price £9.75 2.6%

  • Expenditure has returned to growth this period, with average selling price continued growth, now strong enough to offset the decline in volume.

  • Full price experiences a small gain in share of spend versus last year 1%, for the first time this year, whilst discounting decreases by 2%

  • Sports shops, general stores, department stores and independent all lose share this period, with share gains seen by all other distribution channels. Independents and General stores see the biggest declines in both Volumes and Expenditures. The Internet is considerably the biggest winner this period with massive growth in both expenditure and volume.
Retail Sector Share £%
  24 w/e 07 Dec 2008 2424 w/e 06 Dec 2009
Fashion Multiples25.826.7
Clothing Independents7.15.7
General Stores13.712.5
Dept Stores8.67.7
Footwear Shops5.55.7
Home Shopping7.37.9
Sports Shops8.68.1


Winners: Boys Slippers, Girls Hats, Girls Scarves, Boys Baby Shoes, Boys Gloves, Girls Canvas Shoes, Girls Baby Shoes, Girls Boots, Boys Canvas shoes, Girls Glovers, Girls Crop tops

Losers: Boys Bodysuits, Girls Tracksuits, Boys Tracksuits, Girls Tracksuits, Dungarees, Boys Fleece, Boys All in Ones, Boys Fleece, Girls Joggers


Winners: Polo Shirts, Cardigans, swimwear, Belts, Shorts, Knitwear, combat trousers, Vests, slippers

Losers: Rugby Shirts, Tracksuits, Sweat Shirts, Casual Trousers, Jogging Bottoms, Dressing Gowns, Boots, Casual Jackets, Night Shirts


Winners: Polo Shirts, Casual Blouses, Cardigans, Handbags, Costume Jewellery, Party Dresses, Knitwear

Losers: Tracksuits, Bra & Brief set, Casual trousers, Jacket/blazers, Dressing Gowns, Formal Skirts, Jeans, Combat Trousers


Kantar Worldpanel Fashion measures the clothing purchasing habits of 15,000 demographically representative British households

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