Kantar Worldpanel: Clothing, Footwear & Accessories
Data: 24 weeks ending December 6, 2009 vs 2008
|Number of units||1.5bn||-2.3%|
|Average selling price||£9.75||2.6%|
- Expenditure has returned to growth this period, with average selling price continued growth, now strong enough to offset the decline in volume.
- Full price experiences a small gain in share of spend versus last year 1%, for the first time this year, whilst discounting decreases by 2%
- Sports shops, general stores, department stores and independent all lose share this period, with share gains seen by all other distribution channels. Independents and General stores see the biggest declines in both Volumes and Expenditures. The Internet is considerably the biggest winner this period with massive growth in both expenditure and volume.
|Retail Sector Share £%|
|24 w/e 07 Dec 2008||2424 w/e 06 Dec 2009|
Winners: Boys Slippers, Girls Hats, Girls Scarves, Boys Baby Shoes, Boys Gloves, Girls Canvas Shoes, Girls Baby Shoes, Girls Boots, Boys Canvas shoes, Girls Glovers, Girls Crop tops
Losers: Boys Bodysuits, Girls Tracksuits, Boys Tracksuits, Girls Tracksuits, Dungarees, Boys Fleece, Boys All in Ones, Boys Fleece, Girls Joggers
Winners: Polo Shirts, Cardigans, swimwear, Belts, Shorts, Knitwear, combat trousers, Vests, slippers
Losers: Rugby Shirts, Tracksuits, Sweat Shirts, Casual Trousers, Jogging Bottoms, Dressing Gowns, Boots, Casual Jackets, Night Shirts
Winners: Polo Shirts, Casual Blouses, Cardigans, Handbags, Costume Jewellery, Party Dresses, Knitwear
Losers: Tracksuits, Bra & Brief set, Casual trousers, Jacket/blazers, Dressing Gowns, Formal Skirts, Jeans, Combat Trousers