Kantar Worldpanel: Clothing, Footwear & Accessories

Data: 24 weeks ending April 17, 2011 vs 2010

Expenditure £15.6bn +1.5% up
Number of units 1.6bn -2.9% down
Average selling price £9.83 +4.6% up
  • The total fashion market grew by 1.5% year on year in value terms
  • Childrenswear is now the fastest growing sector in terms of value sales, with a 1.7 % increase compared with last year
  • Menswear performed the worst in both value and volume terms
  • Clothing independents continued to experience signifi cant declines across all clothing and footwear sectors. Discounters also declinined in value
Retail Sector Share £%  
 24 w/e 18 Apr 1024 w/e 17 Apr 11
Fashion Multiples28.828.9
Clothing Independents4.23.3
General Stores13.213.5
Dept Stores9.39.6
Footwear Multiples4.03.9
Home Shopping6.56.3
Internet Pureplay3.13.3
Sports Shops7.47.5


Winners: Wellingtons, golf kit, fl ipfl ops, handbags, tights, sandals

Losers: Suits, jackets/blazers, skirts


Winners: Shorts, boots, coats, pyjamas, trousers, polo shirts, socks

Losers: Formal jackets, weatherproof coats


Winners: Winners girls’ boots, jumpers and dresses, boys’ shorts and sports boots

Losers: girls’ skirts, boys’ tracksuits


Kantar Worldpanel Fashion measures the clothing purchasing habits of 15,000 demographically representative British households