Kantar Worldpanel: Clothing, Footwear & Accessories

Data: 24 weeks ending February 20, 2011 vs 2010

Expenditure £16bn +2% up
Number of units 1.6bn -2.6% down
Average selling price £9.95 +4.8% up
  • The total fashion market grew 2% year on year in value terms
  • Value growth continued to be price-driven across womenswear and menswear. Childrenswear was driven by both an increase in average selling price and volume
  • Clothing independents experienced a decline across all three markets
  • Supermarkets enjoyed the highest growth rates, in terms of both value and volume
Retail Sector Share £%
 24 w/e 21 Feb 1024 w/e 20 Feb 11
Fashion Multiples28.728.7
Clothing Independents4.23.3
General Stores13.213.5
Dept Stores9.09.5
Footwear Multiples4.03.9
Home Shopping6.66.5
Internet Pureplay3.13.4
Sports Shops7.27.5


Winners: boys’ boots and trousers, girls’ boots, dresses, nightwear and shorts.

Losers: boys’ T-shirts, girls’ skirts and jeans.


Winners: boots, vests, coats, sweatshirts, accessories, knitwear, jeans.

Losers: tracksuits, blazers, shorts, T-shirts.


Winners: Boots, shorts, dresses, accessories, sports clothing, hosiery.

Losers: Tailoring, formal skirts, polo shirts.


Kantar Worldpanel Fashion measures the clothing purchasing habits of 15,000 demographically representative British households