Kantar Worldpanel: Clothing, Footwear & Accessories
Data: 24 weeks ending February 20, 2011 vs 2010
|Number of units||1.6bn||-2.6%|
|Average selling price||£9.95||+4.8%|
- The total fashion market grew 2% year on year in value terms
- Value growth continued to be price-driven across womenswear and menswear. Childrenswear was driven by both an increase in average selling price and volume
- Clothing independents experienced a decline across all three markets
- Supermarkets enjoyed the highest growth rates, in terms of both value and volume
|Retail Sector Share £%|
|24 w/e 21 Feb 10||24 w/e 20 Feb 11|
Winners: boys’ boots and trousers, girls’ boots, dresses, nightwear and shorts.
Losers: boys’ T-shirts, girls’ skirts and jeans.
Winners: boots, vests, coats, sweatshirts, accessories, knitwear, jeans.
Losers: tracksuits, blazers, shorts, T-shirts.
Winners: Boots, shorts, dresses, accessories, sports clothing, hosiery.
Losers: Tailoring, formal skirts, polo shirts.