Kantar Worldpanel: Clothing, Footwear & Accessories

Data: 24 weeks ending January 23, 2011 vs 2009

Expenditure £16.5bn +2.6% up
Number of units £1.7bn -1.8% down
Average selling price £9.35 +1.3% up

  • The fashion market increased 2.6% year on year in value terms. Growth was entirely driven by increasing average selling prices across all sectors
  • Volumes declined in the total market but childrenswear bucked this trend, with a 1.6% increase
  • Menswear continued to be the strongest growing sector in value sales, increasing 3.3% since last year
  • Discounters remained in strong decline, with a share loss of 0.6%
Retail Sector Share £%
 24 w/e 24th Jan 201024 w/e 23rd Jan 2011
Fashion Multiples28.428.4
Clothing Independents4.53.5
General Stores13.113.4
Dept Stores8.99.4
Footwear Multiples4.34.1
Home Shopping6.46.4
Internet Pureplay3.03.3
Sports Shops7.37.5


Winners: Boys’ coats, trousers/jeans and joggers, girls’ boots and dresses.

Losers: Boys’ sports footwear, girls’ skirts.


Winners: Boots, bottoms, non-sports.

Losers: Cardigans, tracksuits, jackets.


Winners: Footwear, dresses, accessories.

Losers: Bottoms, cardigans, T-shirts.


Kantar Worldpanel Fashion measures the clothing purchasing habits of 15,000 demographically representative British households