Kantar Worldpanel: Clothing, Footwear & Accessories
Data: 24 weeks ending January 23, 2011 vs 2009
|Number of units||£1.7bn||-1.8%|
|Average selling price||£9.35||+1.3%|
- The fashion market increased 2.6% year on year in value terms. Growth was entirely driven by increasing average selling prices across all sectors
- Volumes declined in the total market but childrenswear bucked this trend, with a 1.6% increase
- Menswear continued to be the strongest growing sector in value sales, increasing 3.3% since last year
- Discounters remained in strong decline, with a share loss of 0.6%
|Retail Sector Share £%|
|24 w/e 24th Jan 2010||24 w/e 23rd Jan 2011|
Winners: Boys’ coats, trousers/jeans and joggers, girls’ boots and dresses.
Losers: Boys’ sports footwear, girls’ skirts.
Winners: Boots, bottoms, non-sports.
Losers: Cardigans, tracksuits, jackets.
Winners: Footwear, dresses, accessories.
Losers: Bottoms, cardigans, T-shirts.