Kantar Worldpanel: Clothing, Footwear & Accessories

Data: 24 weeks ending October 31, 2010 vs 2009

Expenditure £15.4bn +2% up
Number of units £1.6bn +0.7% down
Average selling price £9.35 +1.3% up

  • The market showed growth in all metrics. All sectors had a strong performance and womenswear remained the strongest sector, growing by 2.8%
  • Childrenswear showed a more positive performance this period after some months in decline with a 0.4% value increase
  • General stores continued to show strong growth and increased their share by 0.6 percentage points to 12.9%
Retail Sector Share £%
 24 w/e 01st Nov 200924 w/e 31st Oct 2010
Fashion Multiples28.528.7
Clothing Independents4.84.2
General Stores12.312.9
Dept Stores8.08.3
Footwear Multiples4.23.9
Home Shopping6.76.6
Sports Shops7.67.6


Winners: boys’ coats, girls’ dresses, girls’ coats, girls’ boots, boys’ replica kits

Losers: girls’ trousers, boys’ tops


Winners: bottoms, outdoorwear, jackets/blazers, casual jackets, shorts, shirts

Losers: jumpers, knitwear, T-shirts


Winners: dresses, boots, casual jackets, bottoms, handbags, jackets/blazers

Losers: cardigans, belts, casual shoes


Kantar Worldpanel Fashion measures the clothing purchasing habits of 15,000 demographically representative British households