Kantar Worldpanel: Clothing, Footwear & Accessories

Data: 24 weeks ending October 3, 2010 vs 2009

Expenditure £15.2bn +1.5% up
Number of units £1.6bn -1.3% down
Average selling price £9.30 +2.9% up

  • The clothing, footwear and accessories market showed growth, driven by consumers paying higher prices despite a decline in total volume bought compared with last year
  • Womenswear proved to be the strongest sector
  • Share growth in retail sectors remained relatively static compared with the last period
Retail Sector Share £%
 24 w/e 04th Oct 200924 w/e 03rd Oct 2010
Fashion Multiples28.428.5
Clothing Independents5.04.3
General Stores12.112.8
Dept Stores8.28.6
Footwear Multiples6.66.6
Home Shopping2.83.1
Sports Shops4.03.9


Winners:boys’ coats and shorts, girls’ coats, skirts, boots and sandals

Losers: boys’ tops and girls’ jeans and tops


Winners: shorts, casual jackets, boots, casual shirts, hats, dressing gowns

Losers: jumpers, coats, belts, knitwear


Winners: dresses, boots, casual bottoms, jackets, handbags, sandals

Losers: jumpers, cardigans, jeans, tailoring


Kantar Worldpanel Fashion measures the clothing purchasing habits of 15,000 demographically representative British households