Kantar Worldpanel: Clothing, Footwear & Accessories

Data: 24 weeks ending September 5, 2010 vs 2009

Expenditure £15bn +1.3% up
Number of units £1.6bn -2.6% down
Average selling price £9.29 +4% up

  • The total clothing and footwear market remained in expenditure growth driven by increases in average prices as volumes continued to decline
  • Womenswear and menswear both showed growth driven by average price increases, however menswear value growth is the weakest of the two
  • All store types remained relatively static in share terms this period
  • Full price sales continued to outperform discounted sales
Retail Sector Share £%
 24 w/e 06th Sept 200924 w/e 05th Sept 2010
Fashion Multiples28.528.6
Clothing Independents5.34.3
General Stores12.212.7
Dept Stores8.48.7
Footwear Multiples4.03.9
Home Shopping6.56.5
Sports Shops8.68.8


Winners: Girls’ skirts, trousers and coats, boys’ sportswear and coats

Losers: Girls’ jeans and boys’ sweatshirts


Winners: Shirts, casual tops, shorts, casual jackets, blazers, outdoorwear

Losers: Jumpers, coats, sportswear


Winners: Dresses, casual blouses, footwear, casual jackets, handbags

Losers: Belts, casual shoes, jeans, suits


Kantar Worldpanel Fashion measures the clothing purchasing habits of 15,000 demographically representative British households