Kantar Worldpanel: Clothing, Footwear & Accessories

Data: 24 weeks ending June 20, 2010 vs 2009

Expenditure £14.2bn +2.6% up
Number of units £1.5bn -0.2% down
Average selling price £9.48 +2.8% up

  • Total clothing and footwear was in value growth, driven largely by average price increases
  • Overall volume decline was driven by womenswear and girlswear where volumes were down 3.5% and 2.9% respectively. Their average prices were the strongest in the market this period
  • Childrenswear remained buoyant with 1.8% growth year on year. Volumes were up 0.3% and average prices increased 1.6%
Retail Sector Share £%
24 w/e
16 Aug 2009
24 w/e
15 Aug 2010
Fashion Multiples26.927.0
Clothing Independents6.96.0
General Stores11.411.9
Dept Stores7.87.9
Footwear Shops5.65.5
Home Shopping7.67.2
Sports Shops8.38.6


Winners: Boys Tops, Boys Replica Kit, Boys Shorts, Boys Canvas/Deck Shoes, Girls Outfits, Girls Coats, Girls Dresses, Girls Sandals

Losers:Sports Footwear, Boys Sweatshirts, Boys Trousers inc Combats, Boys Track/Jogging suit, Girls Jeans, Girls T-Shirts, Girls Trousers/Jeans, Girls Tops


Winners: Outerwear, Casual Tops, Polo Shirts, Shorts, Casual Bottoms, Bottoms, Underwear/Nightwear, Jackets/Blazers, Tee-Shirts, Casual Jackets, Socks.

Losers: Casual Trousers, Sports Clothing, Accessories, Coats/Raincoats, Performance Sports Clothing, Sports Footwear, Footwear, Formalwear, Suits.


Winners: Outerwear, Dresses, Blouses, Footwear, Casual Bottoms, Sandals, Shorts, Jackets/Blazers, Boots

Losers: Bottoms, Party Dresses, Outdoorwear, Underwear/Nightwear/Hosiery, Accessories, Formal/Court Shoes, Casual Skirts, Casual Trousers, Tee-Shirts, Women’s Skirts/Culottes, Other Tops, Tailoring, Jeans, Casual tops, Suits


Kantar Worldpanel Fashion measures the clothing purchasing habits of 15,000 demographically representative British households