Kantar Worldpanel: Clothing, Footwear & Accessories

Data: 24 weeks ending June 20, 2010 vs 2009

Expenditure £13.6bn +2.6% up
Number of units £1.4bn -0.5% down
Average selling price £9.81 +3.1% up

  • Total clothing and footwear was in value growth, driven by increased average prices as consumers bought fewer items

  • Overall volume decline was driven by womenswear where volumes were down 3.1%. Other sectors remained buoyant

  • Childrenswear was the winner with 3.7% growth year on year
Retail Sector Share £%
24 w/e
21 June2009
24 w/e
20 June 2010
Fashion Multiples26.527.0
Clothing Independents7.55.8
General Stores11.812.3
Dept Stores8.07.7
Footwear Shops5.35.4
Home Shopping7.67.5
Internet3.33.1
Discounters11.111.5
Supermarkets7.88.4
Sports Shops8.28.6
Other2.82.7

Childrenswear

Winners: Girls’ accessories, boys’ sports clothing, boys’ tops
Losers: Girls’ underwear, girls’ tops, girls’ coats, girls footwear

Menswear

Winners: Nightwear, socks, underwear
Losers: Footwear, sports clothing, tops

Womenswear

Winners: Footwear, accessories, knitwear
Losers: Underwear, hosiery/socks, skirts

SOURCE

Kantar Worldpanel Fashion measures the clothing purchasing habits of 15,000 demographically representative British households