Kantar Worldpanel
Audio-visual entertainment

Data: 52 weeks ending February 20, 2011 vs 2010.

Expenditure £6.2bn -6%
Number of units 869.4m -5%
Average selling price £7.14 -1%

Audio Visual Entertainment Market

  • The total market value fell by 3%

Computer Games

Winners:Arcade/Action, First Person Shooter, Car Vehicle/Racing
Losers:Language/Travel, Interactive Books, Shoot ‘em Up

DVD & Blu-ray

Winners:: TV Drama, Film Action/Adventure, Film Kid’s Animation
Losers: Film Documentary, TV Anime, Film Anime

Music

Winners: Pop, Rock Contemporary, Rock AOR
Losers:: Jazz Blues, Children, Pop Karaoke

Retail Sector Share (% Value)  
 52 w/e 21st Feb 201052 w/e 20th Feb 2011
MUSIC/VIDEO SPECIALIST12.612.3
COMPUTER SOFTWARE SPECIALIST7.46.9
SPECIFIED CHAINS/MULTIPLES22.320.9
SUPERMARKETS20.420.6
MAIL ORDER1.91.3
INTERNET34.837.1
OTHER OUTLETS0.70.8

Kantar Worldpanel Entertainment measures the purchasing habits of 15,000 demographically representative British households