Kantar Worldpanel
Audio-visual entertainment

Data: 52 weeks ending December 26, 2010 vs 2009.

Expenditure £6.2bn -7%
Number of units 868m -5%
Average selling price £7.18 -2%

Audio Visual Entertainment Market

  • The entertainment market has declined 7% this year, driven by a drop in computer game sales
  • As the Wii falls out of favour, the X-Box Kinect and Playstation Move are attempting to lure gamers
  • The video market continues to decline, with increased Blu-ray sales failing to plug the gap left by lost DVD sales

Computer Games

Winners: Arcade/action, role playing
Losers: Interactive books, shoot ’em up

DVD & Blu-ray

Winners: TV drama, action/adventure films, sci-fi films
Losers: Documentary films, anime films,
TV anime

Music

Winners: Pop, rock, heavy metal
Losers: Jazz blues, pop karaoke, urban garage

Retail Sector Share (% Value)
 52 w/e 27 Dec 0952 w/e 26 Dec 10
MUSIC/VIDEO SPECIALIST13.012.3
COMPUTER SOFTWARE SPECIALIST7.77.1
SPECIFIED CHAINS/MULTIPLES22.821.1
SUPERMARKETS19.820.6
MAIL ORDER2.01.4
INTERNET34.036.7
OTHER OUTLETS0.70.8

Kantar Worldpanel Entertainment measures the purchasing habits of 15,000 demographically representative British households