Kantar Worldpanel
Audio-visual entertainment

Data: 52 weeks ending November 28, 2010 vs 2009.

Expenditure £6.3bn -10%
Number of units 881.1m -7%
Average selling price £7.16 -4%

Audio Visual Entertainment Market

  • The games market continued to decline, down 18% in value year on year. Males still dominated the market, with a 64.4% share. The average price of total computer games fell year on year to £19.65
  • The total video market fell by 12% in value year on year. The average price of a DVD was down 4% to £7.41 in the latest 52-week period and Blu-ray prices continued to fall, down 10% year on year to an average of £13.42

Computer Games

Winners: Arcade/action, first-person shooter, role playing
Losers: Interactive books, language/travel, shoot ’em up

DVD & Blu-ray

Winners: TV drama, film action/adventure, film sci-fi
Losers: film documentary, anime

Music

Winners: pop, contemporary rock, metal
Losers: jazz/blues, pop karaoke, garage

Retail Sector Share (% Value)
 52 w/e 29th Nov 200952 w/e 28th Nov 2010
MUSIC/VIDEO SPECIALIST11.19.8
COMPUTER SOFTWARE SPECIALIST8.07.0
SPECIFIED CHAINS/MULTIPLES22.720.5
SUPERMARKETS18.520.1
MAIL ORDER1.91.4
INTERNET36.840.3
OTHER OUTLETS1.01.0

Kantar Worldpanel Entertainment measures the purchasing habits of 15,000 demographically representative British households