Kantar Worldpanel
Audio-visual entertainment market data

Data: 52 weeks ending June 20, 2010 vs 2009.

Expenditure £4.4bn -13.4%
Number of units 420m -9%
Average selling price £10.38 -5%

Audio Visual Entertainment Market

  • The video market fell in value 8% year on year

  • The average price of a DVD was down 7% to £7.83

  • The games market remained in decline, dropping 20% year on year in value. Men still dominate this market

  • Almost half of computer sales were for personal use

Computer Games

Winners: Arcade/action, music
Losers: Shoot ’em up, wrestling, golf

DVD & Blu-ray

Winners: TV drama, sci-fi films, comedy films
Losers: Documentary films, anime films, anime TV


Winners: Pop, rock, heavy metal
Losers: Teen pop, new age, karaoke pop

Kantar Worldpanel Entertainment measures the purchasing habits of 15,000 demographically representative British households