Kantar Worldpanel
Audio-visual entertainment market data

Data: 52 weeks ending February 28, 2010 vs 2009.

Expenditure £4.4bn -15.7%
Number of units 426m -10%
Average selling price £10.38 -7%

Audio Visual Entertainment Market

  • Overall the games market declined in value by 24.2% year on year.

  • The Xbox 360 and Nintendo Wii
    were the strongest performing platforms, with 27.8% and 27.5% value share respectively

  • The total video market declined in value by 10.8% year on year. The average price of a DVD is now £7.84 compared with £8.57 this time last year

  • DVDs bought for family use rose to 28.1% value sharee

Computer Games

Winners: Interactive books, first-person shooter games, platform games
Losers: Role-playing games, golf games, car/vehicle racing games

DVD & Blu-ray

Winners: Sci-fi films, war films, TV documentaries
Losers: Musicals, westerns, action adventure


Winners: Pop, urban hip-hop/rap, soul
Losers: Contemporary rock, pop teen

Kantar Worldpanel Entertainment measures the purchasing habits of 15,000 demographically representative British households