Snacks and nibbles retailer Julian Graves is going into hospital before Christmas.
The retailer is to run shops in hospital foyers. Two stores will open this year - in York and Edinburgh hospitals - and another will debut in Birmingham next year.
Chief executive Nick Shutts said hospitals represent a perfect target market, offering a captive audience and generally older customers.
He said the Julian Graves range - snacks that make good gifts - is ideal.
'It's wellbeing with a bit of what you fancy,' he said.
Julian Graves has 162 stores.