The John David Group unveiled its revamped Oxford Street flagship store last night.

The John David Group unveiled its revamped Oxford Street flagship store last night.
The sports fashion chain previously had three stores on Oxford Street, but struggled to make a money on the famous London thoroughfare. The management are confident the new store, which features more selling space and a smaller stock room, will turn a decent profit.
The store is split over three levels and features the sports fashion chain’s most up-to-date store fit.
The shop has dedicated areas for each brand, including Adidas and Nike as well as JD’s own brands – for example McKenzie.
JD is set to continue with its store revamp programme as well as opening new stores were appropriate. The store was designed by design consultants Dalziel + Pow.

Topics