JD Sports Fashion has launched its first mobile site to allow customers to buy products on the go.

The site, which lets shoppers browse and buy products from brands such as Adidas and Nike, has been designed to work on all mobile devices including the iPhone, Blackberry and Android.

Mick Peek, head of ecommerce at JD Sports Fashion, said: “This move underlines our determination to remain a genuine multi channel retailer, putting our customers at the heart of our business. We know mobiles are really important to our customers and this will enable the best possible shopping for them wherever they are.”

The site was designed by mobile development agency Usablenet.