Media-Saturn plans to extend its private labels Isy, Peaq, Koenic and Ok. The Isy line will be supplemented by products such as headphones, smartphone bags and cartridges, while the Peaq range will incorporate televisions and sound systems. Koenic and Ok will feature additional large and small household appliances.

In 2010, Media-Saturn launched entry-price private label Ok and the Koenic premium household appliances range in Germany, Italy, Austria and the Netherlands. The Peaq consumer electronics brand and the Isy accessories line followed in 2011.