JC Penney has set new, five-year operational and financial targets to reflect a focus on driving profitable, top-line growth and expanding market share.

By the end of its 2014 financial year, the retailer is aiming to increase total sales by more than $5bn (£3.1bn) to reach about $23bn (£14.2 bn).

In the early years of the plan, capital expenditure will focus on ongoing store renovations and the continued roll-out of the Sephora shop-in-shop concept.