Swedish fashion retailer H&M has opened its first store in Turkey, in the country’s capital, Istanbul. The 24,760 sq ft store is located in the Forum Istanbul shopping centre and the retailer will continue its expansion in the country by opening the second H&M store in Istinye Park in December 2010. In spring 2011, H&M will open stores both in the Sapphire shopping centre and Forum Marmara shopping centre.