H&M is considering opening stores in India to tap into growing opportunities after recent government liberalisation measures.

H&M said it was preparing to apply to launch wholly owned subsidiaries in the country. It aims to cater for a growing urban middle-class keen for Western-lifestyle products. In a statement released by the Indian government, H&M chief executive Karl-Johan Persson said: “We will start with a few stores and see if everything goes as we hope, then we will expand heavily from there.”