Analysis: How Dixons Carphone is taking on Ikea in its own back yard

The Phone House stores look virtually identical to those of Carphone Warehouse

Dixons Carphone’s Nordics business is brimming with confidence and is enabling the electricals specialist to enter unexpected areas.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.