Casual luxury US clothing retailer Abercrombie & Fitch has entered the Italian market, opening its first store in Milan.
The flagship store trades from 32,290 sq ft spread over two floors and features a 5,380 sq ft Abercrombie Kids section. A spokesperson for the retailer said the brand should appeal to Italians, who “value luxury and quality”. The target consumer is “lively, privileged and full of aspiration”.
The retailer, which already has international stores in Canada, the UK, and Germany, plans to open in Tokyo in December, and Paris in 2011.