US fashion retailer Too Inc is to launch a sportswear retail chain, Justice, aimed at tweenage girls, aged seven to 14.
The chain will sell Justice-branded value product along with accessories such as hats, belts and socks.
Too Inc plans to open 20 Justice stores, with the first scheduled to start trading in February next year.
In addition, seven of Too's Mishmash stores will be converted to the Justice fascia for spring 2004 openings.
Tweenagers are seen as a lucrative market, especially for fashion retailers, because of the way they influence what their parents buy as well as their own increasing spending power.